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10 years ago…

In July 2013 we were handed an opportunity that would change our lives forever. I was 25 and never in my wildest dreams thought I’d be here today, working for myself with my hubby and best friends.

I was asked to make shirts

And I knew AJ White was the guy to call. Even though I thought it was going to be a one-time thing, we still poured our heart and soul into it (like we try to do with everything we do).

and the rest is history

We created a category for Whole Foods that didn’t exist with the help of the amazing team we worked with (and still work with to this very day), became Hawaii's first Fairtrade Certified business, created an entire boutique line that is in 100 surf shops and boutiques across all islands and the mainland.

We continue to innovate

We continue to innovate who we are as a brand with everything we make. Mahalo to all of you for being on this journey with us, supporting us and making our dreams come true!

We hope you love using our bags, pareos, hats and accessories as much as we love making them!

As part of our Ohana, we want to hear from you. Please drop us a line at sales@tagaloha.com or DM us on Instagram @tag_aloha. Mahalo!