We are honored to collaborate with Hawaii’s beloved and award-winning artist Kimié Miner


Elevating the hale from the bedroom to living room

Bucket Hats

Keep that pretty face shaded with our new bucket hat collab with Lauren Roth


Double sided & quick-drying with a great feel


Tag Aloha Co. is a conscious beach wear accessories brand from Kailua, HI. We create locally designed, premium quality and sustainable beach accessories with a mission to give back to our local community through ocean-oriented non-profits. Life in beautiful Hawai'i has inspired us to create little pieces of paradise that you can take with you wherever go.

Tag Aloha Co

We started Tag Aloha Co in 2013 in our small town of Kailua, Hawai’i, with a dream of sharing the captivating culture and lifestyle of Hawai’i with the world. Since then, we have continued to grow our line of beach bags and accessories and are now making pareos, hats, and pillows! At the same time, our mission to give back to our community has always been at the forefront of what we do and why we do it. 

Hawai’i is our home, where we are raising our families, so naturally we want to help take care of our island home and its people. We're proud to be Hawaii's first Fairtrade Certified business, and to donate a portion of our profits to the Surfrider foundation, who work tirelessly to protect our oceans and beaches. We also donate to AccesSurf, which is a local nonprofit that helps veterans and people with disabilities participate in ocean activities like surfing (which is where you’ll find us when we’re not here fulfilling your orders).

We hope you love using our products as much as we love making them.

Mahalo, Alana, Kainoa & AJ