Our Story

This is the Tag Aloha family, the creators of Tag Aloha. 
(from left to right: Manjari, AJ, Kainoa & Alana)


Tag Aloha Co. is a conscious beachwear accessories brand from Kailua, Hawai’i, offering premium quality, sustainable pieces designed with the local community in mind. Everything we make is locally designed and infused with the aloha spirit, featuring original hand-drawn artwork that tells a story with purpose and meaning. Here's how we got started...


In July 2013 we were handed an opportunity that brought us together and changed our lives.


And she knew AJ was the guy to call. Even though we thought it was going to be a one-time thing, we still poured our heart and soul into it (like with everything we do).

and the rest is history

We created a category for Whole Foods that didn’t exist, with the help of the amazing team we worked with (and still work with to this very day), became Hawaii's first Fairtrade Certified business, and created an entire boutique line that is in 100 surf shops and boutiques across the islands and the mainland.

We continue to innovate

We continue to innovate who we are as a brand with everything we make. Mahalo to all of you for being on this journey with us, supporting us and making our dreams come true!

Our conscious approach to style embodies Hawaii's unique beach culture, aligning with our values of environmental sustainability. Our mission to give back to our community has always been at the forefront of what we do and why we do it, which is why we donate a portion of our proceeds to O’ahu nonprofits.

We hope you love using our bags, pareos, hats and accessories as much as we love making them!

As part of our Ohana, we want to hear from you. Please drop us a line at sales@tagaloha.com or DM us on Instagram @tag_aloha. Mahalo!