In the world of affordable fashion, Tag Aloha Co. is a gamechanger. Founded just seven years ago, the local brand—which last year became Hawai‘i’s first Fairtrade-certified business—is now sold in stores across the state, including an exclusive line just for Whole Foods Hawai‘i. Each accessory features an Island-inspired design and is made from sustainably sourced 100% organic cotton that supports Fairtrade, real families and the reduction of plastic in our environment. The best part? A portion of Tag Aloha’s profits is donated to the Surfrider Foundation to help protect Hawai‘i’s oceans and beaches. Here’s our list of the five Tag Aloha bags we need in our lives, stat.