Tag Aloha Co. spotlighted in Fairtrade America’s guides to Fairtrade labeling
Savvy consumers are beginning to find a maze of labels in the grocery store. The fair trade landscape in the US has grown rapidly over the past few years, and it can become confusing to understand the difference between each label and certification. The point of these labels is to inform shoppers about what they’re buying and if it has been ethically sourced, but we know it isn’t always easy to understand what everything means.
A few questions come to mind: do all the logos, labels and words mean the same thing? What does a fair trade logo on a package mean? Why do some labels say Fairtrade ingredients while others just say Fairtrade? Can all products be certified as ethically traded?
To help answer the most frequently asked questions about fair trade labeling, we’ve put together this handy guide.
Read the full article HERE.